A travel agency was managing leads, bookings, and daily operations across disconnected tools — causing delays and frustration for the operations team. They needed a unified CRM that could handle 12 modules without overwhelming users.
Process:
Conducted user interviews and stakeholder sessions to map pain points across all 12 modules.
Restructured the information architecture to flatten complex multi-step workflows.
Built a scalable Figma component system maintaining consistency across the entire enterprise product.
Designed SaaS dashboards and applied UX writing to reduce cognitive load on data-heavy screens.
Result:
The redesigned CRM delivered 40–50% faster task completion, received positive feedback from end users, and gave the operations team a single, intuitive platform to manage their entire workflow with confidence.
