A personal exploration of high-impact e-commerce product page design — focusing on bold visual hierarchy, strong product photography integration, and conversion-focused layouts for gaming and fashion brands.
Process:
Designed a gaming controller product page with immersive dark aesthetics, bold typography, and clear pricing and CTA placement.
Created two Nike shoe product pages — one minimal and editorial, one bold and lifestyle-driven — exploring different approaches to the same brand.
Applied strong visual hierarchy to guide users from product discovery to Add to Cart with minimal friction.
Explored colour psychology — dark/red for gaming energy, light/clean for fashion confidence, and bold orange for streetwear attitude.
Result:
Delivered 3 high-fidelity e-commerce UI concepts that demonstrate versatility across brand tones — from dark and immersive to clean and editorial — showcasing the ability to adapt design language to different products and audiences.
